Niigata Prefecture

Located on the west coast of the main island, Honshu, Niigata Prefecture is a captivating blend of natural beauty, rich cultural heritage, and modernity. The prefecture is famous for its high-quality rice and sake production, with numerous breweries and rice paddies dotting its landscape.

Niigata City, the capital, boasts a mix of contemporary architecture and historic landmarks, including the iconic Bandai Bridge.

Renowned for its snowy winters, Niigata offers world-class skiing resorts such as Myoko Kogen and Yuzawa. In spring, the prefecture transforms with vibrant cherry blossoms lining its streets and parks, inviting visitors to enjoy hanami (flower viewing) festivities. Niigata's extensive coastline provides ample opportunities for seafood lovers to savor freshly caught delicacies like sushi and sashimi.